Case Study: Brand Blueprint

Situation

Number one U.S. Hispanic media buyer needed to reposition its advertising message and brand image in order to increase sales.

 

 

 

SocialQuest Solution

  • We developed an original national study with hard-to- reach Unacculturated Latinos to identify product innovations and advertising effectiveness.
  • Using Brand Blueprint ™ to stage the study in three phases to understand the archetype of the brand, cognitive schemas that were linked to consumers’ consideration sets and benefit testing to redefine the clients’ product.

[ Data altered to protect client ]

 

Results

  • We identified the core structure of the brand, the core values associated with the product and repositioned it for the target market.
  • Without increasing its advertising budget, client sales jumped 30% over three years.
  • Client still a loyal customer of SocialQuest