Who We Are

SocialQuest is a full service marketing research firm that is uniquely qualified to design and execute a variety of qualitative and quantitative studies based on its leadership and innovation in the area of multicultural and general market research. SocialQuest has a unique understanding of ethnic acculturation and lifestyle segmentation supported by its comprehensive proprietary models (Brand Blueprint™ and Brand Love™) and market intelligence methodologies developed through original research. We specialize in identifying ethnic consumers and understanding how cultural cues and lifestyle dynamics affect their purchasing behaviors and decision making. SocialQuest’s highly qualified, multicultural consultants have strong academic and professional backgrounds in psychology, anthropology, sociology, marketing and statistics—experience that allows us to go beyond frequency tables and focus group verbatims to instead provide clients with relevant insight into the nuances required to reach multicultural and general market targets.