MONICA TORRES, Ph.D – FOUNDER & CEO
For over two decades Dr. Torres has pioneered groundbreaking insights on the impact of ethnicity and heritage on consumer behavior. She has moderated thousands of groups and research projects for Fortune 500 and not-for-profit organizations using her proprietary models of ethnic acculturation and multicultural lifestyle segments. Dr. Torres holds a Ph.D. in Clinical Psychology from Boston University and served as a postdoctoral fellow at Harvard Medical School.
NICHOLE BECKER – Dir. OF QUANTITATIVE RESEARCH
Nichole has a talent for translating masses of numerical data into something clients can use. Her research experience spans 25 years across a spectrum of brands including Yahoo, Kia, Macy’s, Microsoft, MoneyGram, Nivea, Old Spice, Telemundo, Valiant Pharmaceuticals, and Western Union. Nichole holds an MBA from the UCLA Anderson School and a Bachelor’s in Economics from Occidental College.
LARA FORDIS – DIR. OF QUALITATIVE RESEARCH & CONSULTING
Lara Fordis, MA, served as Director of Operations at Q-insights prior to becoming part of the team at SocialQuest. Lara began her market research career with Marketing Matrix as a Research Analyst and then worked as Director of Research and Operations at Pelegrin Research Group for eight years. Lara earned her MA in Communications Management from Annenberg School for Communication and Journalism and her BA from Tufts University.
DAWN GARCIA – VIDEOGRAPHER
Dawn has garnered critical acclaim for her commercial, documentary, and music video work, collaborating with such companies as Amazon, the Hammer Museum/Kchung.tv, MOCAtv, and bands TV On The Radio and Destroyer. She is founder of Spaceout Productions, a content development house specializing in education and interactive media. Dawn holds a Bachelors in Production from UCLA’s School of Theatre, Film, and Television.
SUSANNA WHITMORE – VP OF QUALITATIVE RESEARCH
Susanna combines social and consumer-related ethnography with visual documentation, conducting studies among Hispanic, Middle Eastern, African American and general communities within the U.S. She was a Principal and SVP of Business Development at New American Dimensions where she managed ethnographic studies and focus groups with clients such as Kraft, Best Buy, AFLAC, United Way, Princess House, Munchkin, Unilever, Pernod Ricard, OneLegacy, and Campbell’s Soup. Susanna has a Masters in Cultural Anthropology from California State University, Los Angeles.