Leading publisher of educational products wanted to identify new opportunities in the Hispanic market.
- We developed a multi-level research platform to understand and identify new product opportunities and brand extensions.
- èUsing Brand Love ™ & Brand Blueprint ™ we designed an innovative segmentation that uncovered a need for a new Spanish-language computer course.
- After identifying the new product opportunity, SocialQuest helped the client integrate the new product with its brand. A second phase of the research was launched to identify design elements and position the product to stand out in a crowded marketplace.
We helped our client enter old territory in a new way. We positioned the product to tap into core Hispanic values and bridged the ‘brand ambition’ to develop a product and message that stood out from the rest.
Product was launched in 2006 and generated over 6 million in sales in its first year and is projected to generate over 14 million in sales in its second year.