SocialQuest Solution

• Using our Organic approach, we deployed street teams to conduct a community grass-roots outreach that identified key influencers of young Hispanic males and located where they gathered to play video games.
• We discovered that young Hispanic males networked at cyber cafés because they lacked access to a computer at home.
• We took over cyber cafés in key Hispanic communities and conducted dialogues with the target audience using our TAA method.

Results

• We identified an effective strategy to reach the target and developed an innovative cutting edge research design that identified effective advertising messages and products.
• Client was able to use more targeted advertising focus on the drivers of video purchasing, thus increasing sales.