Social Quest

Psychology in Action

Press Releases & Reports

 

FULFILLING THE PROMISE OF CHOICE (Report)

Challenges and Oportunities in
School Choice Decisions made by Latino Families

 

FULFILLING THE PROMISE OF CHOICE (Executive Resume)

Challenges and Oportunities in
School Choice Decisions made by Latino Families

 

CUMPLIENDO CON LA PROMESA DE ELECCION (Resumen Ejecutivo)

Los Desafíos y Oportunidades en las Decisiones que
Toman las Familias Latinas para la Elección de Escuela

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METHODS
-Focus Groups
-Community Forums
-Triads
-Individual In-depth Interviews
-In-Home Studies
-On-Site Studies
-Ethnography Studies







-On-line Community Surveys
-Telephone Surveys
-Mail Surveys
-Intercept Studies
-Segmentation
-Polling Surveys










-Product Development
-Brand Positioning
-Market Assessment
-Product Naming
-Promotional Programs
-Creative Development
-Cultural Liaisons
-Brand Building
-Brand Awareness
-Market Intelligence

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