METHODS
-Focus Groups
-Community Forums
-Triads
-Individual In-depth Interviews
-In-Home Studies
-On-Site Studies
-Ethnography Studies







-On-line Community Surveys
-Telephone Surveys
-Mail Surveys
-Intercept Studies
-Segmentation
-Polling Surveys










-Product Development
-Brand Positioning
-Market Assessment
-Product Naming
-Promotional Programs
-Creative Development
-Cultural Liaisons
-Brand Building
-Brand Awareness
-Market Intelligence