Susanna Whitmore
Director of Qualitative Research
Susanna combines social and consumer-related ethnography with visual documentation, conducting studies among Latino, Middle Eastern, African American and general communities within the U.S. She was previously a principal and the Senior Vice President of Business Development at New American Dimensions where she conducted studies for Kraft, Best Buy, AFLAC, United Way, Unilever, and Campbell’s Soup, to name a few. Susanna holds an interdisciplinary BA in Spanish literature, history and anthropology from UC, Santa Barbara. and a master’s degree in Cultural Anthropology and an Interdisciplinary Master’s combining Women’s, Gender & Sexuality studies, Latin American Studies and Art from California State University, Los Angeles.